The Press Does Not Owe You Anything!

(Tue Dec 27th, 2005, by David Hooper)

The media makes a living by providing valuable news and information to its audience. Newspaper editors and TV's managing editors are bombarded every day with news releases from all over the world that they have to read, review, and consider for inclu...

What Happened? Troubleshooting Poor Response from Ad Campaigns

(Tue Dec 27th, 2005, by Diane Hughes)

Too many small business owners today run ad campaigns that get little to no results, and they have no idea why. When you have the knowledge to troubleshoot the poor responses, you also have the knowledge to make the needed changes so that - next time...

Top Ten Ways to Attract Targeted Local Customers With Online

(Tue Dec 27th, 2005, by Judy Cullins)

Top Ten Ways to Attract Targeted Local Customers With Online Marketing Judy Cullins ©2005 All Rights Reserved. Does your business have a Web site? Have you missed the idea that it can be your 24/7 virtual marketing machine? Do you wonder how it could...

Promoting Your Business Using Dogs, Cats, And Rats!

(Tue Dec 27th, 2005, by Terence Tan)

Here's a fascinating idea.. Having noticed that there always seemed to be many stray cats and dogs in his neighborhood, it occurred to a clever pet shop owner that he could use cheap animal collars and attach an advertising message to those potentia...

Home Based Business and Internet Marketing

(Tue Dec 27th, 2005, by Christopher Smith, B.B.A., J.D.)

/p> Owners of home based businesses that are trying to make a living working from home know the difficulties of Internet marketing, getting their web page noticed on the Internet to increase traffic, and ultimately increasing revenues. Many people bl...

Free Advertising Techniques

(Tue Dec 27th, 2005, by Alan Richardson)

The most successful advertising is obviously expensive. There are ways of free advertising that over time will work out to be just as profitable for you. Everybody, at some point, has brought a product over the internet. If you like the product then ...

No Trick to this Publicity Treat

(Tue Dec 27th, 2005, by Will Dylan)

As we enter the last quarter of the year, you may find yourself in a scary position: 3 months left in the year, but no money left in your advertising budget. You plan and plan at the outset of the year, but invariably one of two things happens in the...

Sex Sells...Or Does It?

(Mon Dec 26th, 2005, by Susan Friedmann)

Which of the following do you expect to see on the trade show floor: A) A high-tech video display, showcasing exciting new products B) Signs directing you to a mini-seminar taught by industry experts C) A scantily-clad blonde bombshell, handing out ...

WHO ARE YOUR VISITORS, REALLY?

(Mon Dec 26th, 2005, by Bob McElwain)

Marketers and others are fond of categorizing people into subsets of the general population. If you know the type of person your potential customer is, you have a better notion of how to make your sales presentation. In theory, if your target is an ...

Postcards--A Quick Way to More Sales

(Mon Dec 26th, 2005, by Al Hanzal)

Postcards—A Quick Way to More Sales …5 reasons to look at this marketing strategy. Need To Give Your Business a Quick Lift? Need a quick way to get more sales? Want a simple way of keeping in contact with your customers? Need a new lead generation to...