Can Bad Press Boost Your Brand?

(Thu Mar 2nd, 2006, by Johann Sebastian S.)

There is an inspiring lesson marketers can learn from the various episodes of crisis throughout the history of business: negative publicity can actually boost your credibility and thus, corporate image and brand; elegantly admit mistakes and claim fu...

Back-End Products... The Key To Lasting Profits

(Thu Mar 2nd, 2006, by Dan Brown)

b>A back-end product is a product you attempt to sell your customers after they have recently purchased a related product from your business. If you're not trying to sell back-end products to your customers, you're making a big mistake. It is easier ...

Magnanimous Music Mogul Maneuvers Magnificent Marketing!

(Wed Mar 1st, 2006, by Jaci Raqe)

If you live on Earth, you have heard about the deal between Country Music Legend Garth Brooks and mega super store, Wal-Mart. Brooks, who has always proved to be a marketing innovator, has inked a deal that is sure to set the music industry on fire. ...

Customers Will Teach You!

(Wed Mar 1st, 2006, by Al Hanzal)

Customers Will Teach You! The fastest and safest way to improve your small business is to create a business niche for yourself. Create a niche, promote your expertise, customers come knocking at your door and you make more profits. If you will let th...

Discover Your Niche Marketing In Your Sleep

(Wed Mar 1st, 2006, by Dave Czach)

Imagine waking up in the middle of the night. The most brilliant marketing idea for your business pops in your head. You write down every little detail. You put it into action. You're more successful then ever - with very little effort. That scenari...

How To Create a Perpetual Traffic Generator

(Wed Mar 1st, 2006, by Michael Southon)

How To Create a Perpetual Traffic Generator by Michael Southon What runs through your mind when you hear that ezine articles will bring you masses of fr^e traffic, get you higher listings in the search engines, and raise your profile on the web? F...

How to Become Invaluable to the News Media

(Wed Mar 1st, 2006, by Rusty Cawley)

All news reporters need third-party experts to help them explain issues, events and ideas to their audiences. A truly valuable expert is hard to find. Here’s how to become one and thus raise your value with reporters. A reporter seeks four basic qual...

Better Marketing Through Modern Mind-Control

(Wed Mar 1st, 2006, by Linda Cox)

There are two kinds of marketing: Direct Marketing and Brand Marketing. Direct marketing targets wallets. Branding is about hearts and minds. DIFFERENT BY DESIGN Ads designed for branding are cool. They don't plead and beg and cajole, they just sit ...

Personal Branding Techniques for Real Estate Agents and Brokers

(Wed Mar 1st, 2006, by Dan R. Vella)

A key principle of marketing is to find something unique about what you offer as the basis of your sales message. Even if what you offer is a commodity, there is always one thing unique in your business -- you. A big error made by many Real Estate...

Internet Marketing is Changing Right Before Your Eyes!

(Wed Mar 1st, 2006, by Ken Nadreau)

There's no doubt about it . . . Big changes are in the air! In the midst of all the usual scams and rip offs, there's a New Wave of Marketing techniques that are beginning to immerge that will forever alter what you do, or will take you out of the ga...