The Malcontent of the Term "Mobile Content"

(Wed May 3rd, 2006, by Bob Roth)

The following article discusses how to better convert a web user to a mobile user and the challenges that lie within. We all know the immutable laws of web site conversion can be summarized as follows: 1. You have less than eight seconds to capture ...

Developing a Web Site Marketing Plan

(Wed May 3rd, 2006, by Bobette Kyle)

Developing a Web Site Marketing Plan Part One of a Four Part Series Based on "How Much for Just the Spider?" by Bobette Kyle For many of us, finding the time and commitment to complete a marketing plan for our Web sites is difficult. There are so man...

Three Ways to Get Repeat Sales With Follow-up Marketing

(Wed May 3rd, 2006, by Kevin Donlin)

If you have customers, that's good. If you can sell them repeatedly over time, that's better! Actively pursuing repeat sales, also known as backend sales, is one of the most profitable things you can do for your small business. Here are three ways ...

How To Stop Your Customers From Walking Out The Backdoor

(Wed May 3rd, 2006, by Jason Tarasi)

How can a simple mistake increase your profits and generate more leads for your business? The answer is hidden within your Web logs. Without knowing a single piece of information about your Website, I am willing to bet one of your most accessed docu...

Stretching Your Marketing Dollars--7 Cheap and Easy Ways to

(Tue May 2nd, 2006, by Mohamed Rabea)

Just because you have to stretch your marketing dollars doesn't mean their effectiveness will decrease. The easiest marketing solution is often to simply throw money at a problem. But that is rarely the most effective. When Businesses are forced to u...

Don't overlook your email when considering your brand identity.

(Tue May 2nd, 2006, by Tanya Beaudoin)

You wouldn’t skip letterhead when sending out a sales letter - Or would you? How many emails do you send each day? If you are anything like me, you probably send hundreds of emails for every one print letter. Most businesses use letterhead for their...

Mailing Lists

(Tue May 2nd, 2006, by Michael Bosse)

Picture this... It's the middle of July in a bustling Metropolis. It's hot, but not the kind of heat that makes you sweat buckets. The kind of heat that forms an invisible adhesive layer over your entire body so that everything seams to stick to you....

Can You Really Become a Marketing "Genius"?

(Tue May 2nd, 2006, by Marty Foley)

Effective marketing is vitally important no matter what business you're in. Consider what marketing expert Jay Abraham said about a vital key to marketing success: "Anyone can become a virtual marketing genius equivalent by doing one simple thing: te...

Find Clients By Saying No

(Tue May 2nd, 2006, by Susan Harrow)

***Permissions*** You have permission to publish this article in its entirety electronically, in print, in your ebook, or on your web site, free of charge as long as no changes to the content are made and you include my byline, copyright, and resourc...

Make 'em Buy or Make 'em Miserable!

(Tue May 2nd, 2006, by Mike Banks Valentine)

This weekend I watched a program on television called - I kid you not - "Buyology". This show is about marketing and sales of products in the free world. I found the show utterly and completely fascinating -- not because I'm a web marketer, but becau...