Undoubtedly, one of the most revolutionary and important innovations for humanity and business around the world is the discovery of the human genome. Scientists have decoded how life has been created in its minimal detail, not only getting to know how to improve quality of life for future generations but how this will entirely modify people's views about day-to-day living.

The mystery of life has been unveiled and thousands of years of ignorance have become legends, and they are just to be repeated as a signal that history has changed. Intelligent businesses will transform themselves into flexible organizations, which would adapt new strategies according to this new consumer's needs. Thus, businesses would evolve to a stage of innovation and development never seen before by humanity.

Also, knowledge is going to reach its maximum peak and human being's ideologies will tend to re-evaluate if the way we behave and think is the right one. Religions will have to modify their moral posture and gather efforts, so all religious institutions implement a global ethic. Nevertheless, cultural behaviour must validate this change. The access to this innovation should be massive; otherwise, it will become a profitable business for few companies in developed countries and a feeling of rejection and disgust for growing populist third countries.

The human genome must be protected by multilateral organizations which guarantee that no company or government will abuse of this. Research must continue so we discover how to improve physical life and the way international relationships keep developing.

About the Author

Lady Gaviria Ochoa was born in Medellin, Colombia in 1979. She is a graduate in Business Management from Eafit University.