Network Marketing is often portrayed as an easy way to make extra income simply by referring a few people. But anyone building a real network marketing business knows that it takes a lot more to be successful in their business. The traditional ways of building a network marketing business have a fundamental problem that most people aren't able to work through. See why below...

Traditional Ways to Build a Network Marketing Business * Make a Names List (friends, family, everyone you know) * Do 3-Way Calls w/Your Upline to Try to Generate Some Interest * Hand out printed materials, CDs, DVDs, conference call numbers, websites, etc... * When you start getting desperate put flyers on cars * When you get really desperate you start scaring total strangers by asking penetrating questions about how happy they are with their current lifestyle

These things can actually work, if you go through extremely large numbers to make them work. It's a fact that I'm not disputing. But this way of building a business is really hard. I don't know about you, but I don't personally want to try to talk anybody into anything.

Question: Why do you have to do so much personal development in network marketing? * Maybe you don't want to call your entire social network to pitch a business * Maybe it's because your friends won't talk to you anymore * Maybe you don't want to put flyers on cars * Maybe you don't like approaching total strangers, or cold calling questionable lead sources.

Does anyone feel like saying - "Well, Duh"! You have to become "10 foot tall and bullet proof" because the traditional ways of building a Network Marketing business are really an aggressive form of selling that no one likes. That's why you have to motivate yourself so much.

The problem with traditional network marketing is that you are trying to sell to people who aren't interested, and uplines have the nerve to call it 'Sharing'. It takes a lot of personal development to handle all of that. That's why you have to get training in handling objections, overcoming fear, and dealing with rejection, because you're trying to work with people WHO ARE NOT INTERESTED!

About the Author

Want to know how I'm attracting hungry, qualified, interested people to my business? I've just completed a new book to help network marketers be more successful called 'Market Network Marketing'.

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Joe Shaw is a full time network marketer and published author at hundreds of sites all over the internet.