Have you ever been doing your daily routine and then all of a sudden the phone rings?

It's someone who immediately launches into a sales pitch for their product or service and tries to sell you something. Turns out, it's someone who bought your name from some list. This list then gets sold a thousand times to people who really want your information.

This is something that happens to me all the time and I am sure it happens to you.

What do you do when you get these calls?

Most people feel annoyed. They may say something rude and hang up the phone, or not say anything at all and just hang up on them.

But I personally like these calls because they remind me of how I got started.

When you listen to these calls, you can tell they are blatantly reading from a script. Most people get these scripts from their companies. They are enthusiastic sales pitches, talking about how great their company's moon juice is and how it's going to change the world.

It's funny, and I do crack a smile while going through the ordeal with them.

What are they doing wrong and why do I think it's so funny?

Because they don't even stop to ask you your name or if you have time to take the call and listen to them. They're afraid that if they take the time to do that, you'll hang up on them.

But people hang up anyway. So their approach does not work.

I take a different approach. I like to listen to their pitch. This reminds me of what it was like when I was out there doing the same thing. The scripts, the fast speech, the fear of not getting results... I was in that place before. And let me tell you, I learned from that experience.

Here's what the callers don't understand. At the time, I didn't understand it either.

But now, I remember this one simple thing: save your breath because your prospects don't care about your product!

This is a common mistake that I think we all make when we just get started. We find a product that has a big opportunity. We fall in love with not only the product, but the idea of making money.

But after the initial excitement wears down you ask, "What do I do now?"

The answer to that initial question is always the same. You're told to turn into a robot and do what the company says. Read the script. That's where the business will come. That's what's duplicable.

Don't get me wrong. I am not saying that having a strong conviction to your business is wrong. I DO think it's an absolute key factor in your success.

But that's not enough. You need to think from your prospects' perspective.

Here's the problem.

They don't know you.

They don't know your product.

They don't know your business.

And AT FIRST they don't care.

At the beginning, your prospects only care about what's in it for them. When we sit down and recite the script to them, we are actually leaving the prospect out of the loop. This is not good and will not result in sales.

Don't do what you are told!

So, what do they want?

ASK them what they want. Ask them what matters the most to them, what their biggest fears are, and what their greatest aspirations are. If only I had started asking them these things when I first started my career... Things would have gone a lot smoother for me in the beginning.

Reading a script AT them takes them completely out of the loop.

In marketing, the person that wins is the one that knows his or her prospects inside and out. Knowing their biggest problems and greatest dreams are what will help you. In marketing, this is the person who wins. Give them a solution to their problems and a way to help them with their dreams. This will bring them closer to you.

So I ask you...

Take some time to really think about your hopes, fears, and dreams are when it comes to your business.

Then, as you interact with your prospects, ask them. Don't sell. Spend your time asking. It is the knowledge that you gain that will help you. And, take detailed notes when you are asking them so you can have a record of it.

Once you take the time to ask them, and then find a way that your business can meet their needs, that will put you light years ahead of the competition.

About the Author

Hugo Fortin is a MLM enthusiasm. He has a solution for you if you are sick and tired to have no leads for your MLM. Get all the detail here ===> http://www.prospectingandnetworking.com
===> mailto: hugofortin@prospectingandnetworking.com