Search Engine Optimization - An Introduction by Cherryone.com 312-274-0700

Cherryone.com brings a new vision to Search Engine Optimization. That vision is to make your company money. We do this by optimizing your website to bring you in business.

With the rollout of high speed internet and low cost of bandwidth, the Internet has taken on the role of a massive economic machine. This is something that many people never envisioned, but it's here now and it's here to stay. There are an estimated 1 billion internet users worldwide, which is just a fraction of the world population. That only means one thing...there is much room for growth.

So with an estimated one million companies relying on the Internet for 50% of their revenue, this is the next arena where business is transacted. And in business, there is always one constant: competition. Companies need to stay ahead of their competitors, to have an edge and to be seen before their competition. And the biggest field of competition takes place when that potential customer pays a visit to one of the major search engines. In a world where everyone knows the word "Google", companies are vying to reach that top spot on page one of the SERPs (Search Engine Result Pages). But how? How do you get your site to rank high for terms related to your business? What makes one company receive higher placement over their competitors?

This is where we come in. The process of Search Engine Optimization (SEO) is the key to getting your website to the top of the natural (also referred to as organic) search results. We at Cherryone.com are experts in the field of SEO and are neither boast nor bashful to admit it. This is a part of online marketing that requires knowledge of many of the disciplines of the internet. It requires patience to tweak certain aspects of a website so that the major search engines will give it more attention. All search engines use their own particular set of rules (known as an algorithm) which govern the results of any given search. These algorithms will change in time, and a good SEO expert has to stay on top of the industry so that he can be prepared for these changes.

There are many SEO companies out there. There are companies that will promise you tons more website traffic then you used to have. There are companies that will guarantee you #1 placement for a particular search term (if you hear a company tell you this, just walk away immediately). There are companies that will make you believe you are going to get something that seems almost too good to be true. Guess what? It is. You will be disappointed, frustrated, and weary of other firms that offer you the opportunity to have your website optimized.

You need to look at Search Engine Optimization for your website as a long term investment. Very rarely will you get instant gratification when your site gets optimized to be search engine friendly (not that I have not seen major gains occur quickly, there are instances where it can happen). The main focus that you have to keep in mind when it comes to SEO is this: the hiring of a solid SEO firm is a guarantee that you will have an expert in this field that will keep your website updated with the most up to date techniques that will keep you ahead of the competition.

About the Author

George Lamberis, COO Cherryone Web Design, www.cherryoneweb.com g@cherryone.com