John Reese is one of the internet's most respected thinkers and he recently completed a startling experiment, with huge implications for you.

By making a single change to an already strongly performing web site, he was actually able to increase sales three-fold. Nor is he alone in producing such a dramatic improvement in sales from a single alteration. Here's what he did.

All copywriters understand the expression, "The more you tell, the more you sell", which is how sales letters have gotten so long. The idea being you need to cover every possible unspoken objection in the prospect's mind, if you are to maximize sales.
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Unfortunately, there's always the risk -- no matter how compelling your prose -- of the prospect skipping much of what you really need them to read to justify purchasing your product.

Not so, with John's revolutionary approach. He simply substituted a short web video for much of the sales letter. And, boy, did that work wonders?

Do you recall that expression, "A picture is worth a thousand words"? That's because the language of our brain -- particularly the emotional part, which makes the decision to buy or not -- is pictures, not words. So if a still picture is worth a thousand words, a moving color picture with music and the human voice is worth a million.

And that's why putting video on a web site is taking the Internet by storm, because it works. Not only does it work by increasing sales, but it also can be used with great effect to pull in plenty of free targeted traffic from video sharing sites and direct from the search engines. I regularly use video to get myself on the first page of search terms, which -- were I using text only -- would never show up for keyword phrases where there are millions of competing pages. And remember, Google are now increasingly combining video and text on their regular results.

So, if you aren't using video on your web site -- as well as your traffic magnet and as search engine fodder, you are seriously missing out. Not only on the extra income you could be generating, but also in the fun and satisfaction you could be enjoying.

About the Author

Discover more secrets about making your own web sites sizzling hot order magnets and see how laughingly simple it is to have fun using this free software to create videos on autopilot for a flood of quality traffic visit: video_creation_secrets

Paul Hooper-Kelly owns two on-line TV stations and has helped many people move up to web site video on a shoestring bud