This post, again, is for website possessors. In my blog below (on link exchanging) I mentioned that there are many things that feed into making a site effective and drawing traffic. I talked about SEO (Search Engine Opitimization...a fancy way of saying your site's text and graphics are laid out in a way that's friendly to search engines, yielding higher results in search engine pages. We also talked at length about the importance of a sound linking strategy. More incoming links=better search engine ratings=more traffic=more money. Some people call the "Organic" website marketing/optimization. And, this is to be the main topic of this post.