The internet business opportunities conversion rates have a straight connection to the fact, whether the site visitor and the benefit of the landing page will meet after those first seconds, when the visitors have landed. The internet business opportunities must promise clear benefits, which the visitor will see during the first impression. This makes them to go on or to leave the page. These people are busy people.

1. The Visitor Has A Detailed Idea Of What He Is Looking For.

Especially when the surfer uses a long tail keyword he knows exactly, what he is looking for. If it happens, that he will land to a page, which tells other benefits, he will get angry and he will go on the route. It is amazing, how many internet business opportunities cannot understand, that they have to produce happy consumer experiences by offering good benefits in the correct forms.

The first impression, including the good design, is the first filter, which the landing page must go through. The visitor experience must be good on an emotional level, if the page is going to keep the visitor and to guide him to the next decision making step. The promise on the home page is the anchor, which will lead the visitor to investigate the site further to get, what he is looking for and what the webmaster has planned for him.

2. The Visitor Follows A Detailed Decision Making Process.

This process is generally called AIDA, Attention, Interest, Desire and Action. It is funny, but the visitor must go through all steps to get, what he is looking for. The first criteria is, that the ad can grab the attention of the surfer and to make him to click the link after which he will land to the landing page. At this phase his interest level is very low. If he will still continue after the interest phase, he is hot and ready to honestly want the product, service of information. At the action phase, he will finally get what we have promised. Different products may of course have different decision making processes and the web master has to know them before he can plan his marketing plan, including the home page.

3. The Target Of The Visit Is To Make The Visitor To Act.

The web master has to plan, what he wants the visitor to do after he has landed to the landing page. At the end of the visit process there must be a call to action, either a purchase, a free piece of information or the lead capture form. When the page designer knows the decision making process he can plan the content.

4. After The Landing The Visitor Has A Low Commitment To The Page.

This hard factor of life means, that the visitor can click away very easily. Especially if he has searched the needed information by using a long tail, many word search term, and he thinks he is not finding it immediately, he will go on the surfing. He wants the confirmation, that he will get the information and the clear route, how to proceed.

5. The Content Mess.

So the visitor has a clear idea, why he has landed to the page and what he is looking for. What happens, if the page does not offer a clear promise, but has a lot of contents from all possible subjects, which are close to the main benefit? I am sure the visitor is not happy nor start to think, how he could get, what he is looking for.

No, he will leave. Many home pages have too much contents with an idea to serve the visitors. The webmasters are often afraid of deciding, what are the main promises, the benefits, to the visitors and this leads to situations, when they try to promise everything to everybody.

About the Author:
Juhani Tontti, B.Sc., Marketing. The Better Conversion Rates Of The Internet Business Opportunities Can Be Reached By Offering The Home Internet Business Customers Clear Benefits. Visit: internet small business