Recently, the adidas Group West headquarters office in Chengdu. Group Managing Director of adidas Greater China high-Skyline (ColinCurrie) said that the new regional office is leading to 2015, the Group pandora Jewelry achieved an important step in China's strategy.
High Skyline, said the Group in western China determined to win the key areas of the full range of Adidas products have been listed in this area, the advantage will help the Adidas brand in the region to better penetration.
It is understood that the headquarters office in Chengdu will rule the West Adidas 12 provinces, municipalities and autonomous regions, and its size is twice the original office, which indicates that Adidas Chengdu office will have a complete regional center functions, such as franchise management and regional marketing.
It is worth mentioning that this regional office will make sales and marketing closer to its partners, enabling them to more effectively understand the local market needs and quickly to feedback.
World Federation of Sporting Goods Juicy Jewelry Industry data show that 65% of the world now more than a year of sporting goods produced in China. Today almost all international sports brands have entered to huge potential in China sporting goods market share of a big cake.
Adidas apparently shared the feast of this growth.
According to 2008 market share in China's sporting goods report showed that 22% of Adidas in first place, the former champion to 21% of Nike in second place, followed by Li Ning (16%), Anta (12% ), Puma (7%).
However, the second half of 2008, after the Beijing Olympic Games, the Chinese market is too optimistic estimate, as well as local brands such as Li Ning on the Beijing Olympic Games, "grab Opera" underestimation of ability, Adidas mistakenly enlarged market demand. The resulting stock surge is a direct impact on Adidas's sales performance.
Related statistics show that throughout 2009, Adidas closed at least more than 200 stores.
Analysts pointed out that the effective integration of the retail channel, and the reconstruction of the cycle length will be whether China Adidas key out of the swamp.
In fact, the financial crisis, the international brand strategy after another to adjust the Chinese market, they think only the occupation of the coastal cities of China have been difficult to get more development, we must extend the central and western cities.
French sports goods retailer Decathlon Gucci Jewelry stores in Chengdu, the second opening end of last year, and plans in the next 10 years the number of large shop in Chengdu to reach 12 within the home.
According to statistics, the mean per capita income in China's western region and Consumption average take leave for the 8351 yuan (about 1270 dollars) and 491 yuan (about 98 dollars). Among them, two indicators of Chengdu near the eastern extent of the foundation, take leave for the 13,028 yuan (2606 dollars) and 925 yuan (about 125 dollars), accounting for 7% of sports consumption.
Adidas Group executives said the strategy for the next five years mainly focused on the Chinese market has great potential for development in key areas, the company expects sales in the Chinese market will achieve double-digit growth.
Adidas Group is the global sporting goods companies, has a series of core brands, such as Adidas, Reebok, TaylorMade, music and other steps, and Reebok-CCMHockey. Headquartered in Herzogenaurach, Germany.

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