Begin your home based business with an exit plan in mind. Plan to work your entire life?  Didn't think so. Be a lazy expert, meaning create content to gain expert status but automate as many processes as possible.

Automation is a key to leveraging. Leveraging is the secret of wealthy people. They never trade time for money because this is a losing battle. Eventually you run out of time. They leverage their presence by outsourcing certain functions and leveraging processes.

Blog Update

Update your blog with an automated service. Write blog posts in advance and publish at a later date.
Twitter Updates

Pre-write your tweets and publish at a later date. Craft compelling titles. Practice your ad copy. Put meat in your tweets by creating value-packed updates. With a title that stands out and super content you can generate substantial leads through twitter.

Set Up an Autoresponder

When a prospect has opted-in to your website set up an auto responder campaign. Provide value with each email update. Do you want a sale? Build a relationship, offer value, ask for a definite call to action and you can receive value in the form of payment, and a returning customer in many cases.

Don‘t Be a Bot!

Just because you use automated services doesn't allow you to become a full-fledged bot. A home based business grows as your relationships grow. It's tough to do business with a bot. Answer each comment on your blog. Thank your retweeters on twitter. Check in with your list occasionally to address any concerns they might have.

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