Making handmade jewellery can be an extremely rewarding venture whether your aim is to impress family and friends or even to turn your hobby in to a small business. The small pieces involved and fiddly techniques can however be incredibly challenging and often the most demanding aspect of handmade jewellery is the design process. It is all well and good if you have the patience to sit for hours with a steady hand and construct a piece for yourself but if the finished item turns out to look as ugly as a dog's back side then the whole process would have been a complete waste of time. The key to avoiding such situations is to plan carefully for the design of the jewellery that you wish to make. Designing a product of any kind requires several areas of basic thought and these will include aesthetics, function and material and so I shall discuss each of these areas in further detail.