There is a charming story of a young couple who, on their wedding day, were given an unusual gift by their in-laws. The canal that encircled the town was filled with rose water so that the newly weds could watch the sunset through scented breezes as they floated along the canal. The hot afternoon sun caused the rose water to begin to evaporate and during this process, rose oil was separated from rose water. Thus, rose oil or "Attar" was discovered and the lucrative scent industry was born.