Domino’s Pizza, the market leader in organized pizza home delivery segment in India, set
the town of Ahmedabad abuzz on June 13, 2011 with the grand opening of its new store
at Wide Angle Multiplex, Satellite Tower. This unique launch approach of mounting a
cultural extravaganza has been adopted to deliver happiness to people in the city. The
store marks another milestone in Domino’s Pizza’s expansion plans in the region.
The various activities on the first week of the launch included Magic Show, Puppet show,
Kachhi Ghodi dance, Tattoo Artist and Taro reading. On the occasion Ajay Kaul, CEO,
Jubilant FoodWorks Limited said, “Domino’s Pizza is doing very well across the country
and in Ahmedabad as well; for us Gujarat as a State holds out great potential for in
future. Our expansion in the region is in consonance with our strategy of maintaining the
leadership position in organized pizza category.”
Mr. Harneet Singh Rajpal, Vice-President, Marketing, Domino’s Pizza India, on the
occasion said, “Domino’s Pizza is very well accepted in India. We also have a good
presence in Ahmedabad with DSachet-1, C.G. Road Store, Sukh Shanti Complex, Bhatta
- Store, Venus Atlantis Business Park, Shivalik Yash, 132, Ring Road and PVR Talkies
Stores. Our unmatched ‘30 minutes or free home delivery’ promise, delicious pizzas and
the affordable pricing have made us more acceptable to larger population.”
About Jubilant FoodWorks Limited
Jubilant FoodWorks Limited, a Jubilant Bhartia Group Company holds the Master
Franchisee Rights for Domino’s Pizza for India, Nepal, Sri Lanka and Bangladesh. The
company has been listed on the Indian bourses recently. Prior to Sep 24, 2009, the
company was known as Domino’s Pizza India Limited and underwent a name change,
rest of the terms remaining the same. The promoters of the company are Mr. Shyam S
Bhartia, Mr. Hari S Bhartia and Jubilant Enpro Private Ltd. Domino’s Pizza opened its first
store in India in January 1996, at New Delhi. Today Domino’s Pizza India has grown into
a countrywide network of more than 378 stores (as on 31st March, 2011) with a team of
over 11,000 people. According to the India Retail Report 2009, we were the largest Pizza
chain in India and the fastest growing multinational fast food chain between 2006-2007
and 2008-2009 in terms of number of stores.
Over the period since 1996, Domino’s Pizza India has remained focused on delivering
great tasting Pizzas and sides, superior quality, exceptional customer service and value
for money offerings. We have endeavored to establish a reputation for being a home
delivery specialist capable of delivering pizzas within 30 minutes or else FREE to a
community of loyal consumers from all our stores around the country.
Domino’s vision is focused on " Exceptional people on a mission to be the best pizza
delivery company in the world!" We are committed to bringing fun, happiness and
convenience to lives of our consumers by delivering delicious pizzas to their doorstep
and our efforts are aimed at fulfilling this commitment towards a large and ever-growing
customer base.
Domino’s constantly strives to develop products that suit the tastes of our consumers
and hence delighting them. Domino’s believes strongly in the strategy of ’Think global
and act local’. Thus, time and again we have been innovating with delicious new
products such as crusts, toppings and flavours suitable to the taste buds of Indian
Consumers. Further providing value for money and affordable products to our
consumers has been an important part of our efforts. Our initiatives such as Fun Meal
and Pizza Mania have been extremely popular with consumers looking for an affordable
and value for money meal option.
Our Brand Positioning of Khushiyon ki Home Delivery (Happiness Home delivered) is
the emotional benefit we offer to our consumers. All our efforts, whether it is a new
innovative and delicious product, offering consumers value for money deals, great
service, country wide presence or delivery in 30 minutes or free are all oriented towards
delivering happiness to the homes of our consumers.
Consumers can order their pizzas by calling the single Happiness Hotline number
68886888
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