During ancient times, especially in Greece, Rome and Egypt, body piercing was associated with royalty and beauty. It is no wonder that the popularity of body jewelry remains up to now. In the past few years, belly button jewelry has become the second most popular piercing on the body. Many celebrities and models can be seen wearing belly button jewelry on TV. And, because of the way it enhanced their outfits, belly button jewelry has become a range for female tweens, teens and adults.