For several years, numerous nonprofit groups such as Conservation International have promoted becoming "carbon neutral." Becoming carbon neutral means a business or family or even a single individual takes steps to offset their own carbon emissions through various means, such as recycling, use of more biofriendly materials, planting trees, and others. A product such as Biofriendly Corporation's liquid fuel catalyst, which greatly reduces personal and company vehicle emissions, is the next logical move in becoming carbon neutral.