Opt in email marketing can be a very lucrative way to make money online. The sad thing is that many either don't know how to start or go about it the wrong way. In this article I am going to give you a few pointers on how to start an opt in email marketing campaign, what products or services you should promote and how to keep your subscribers happy.

First of all, what is opt in email marketing? Let me sum it up this way: Opt in email marketing is the art of building a relationship with individuals who are either on your list or will be, providing them quality content and supplying them with solutions to their problems. First, you need to get people on your email list and here's how.

First of all, you need to get an autoresponder service to handle your email list. I personally use aweber.com. Once you have an autoresponder you need to build an opt in form to collect email addresses. Any reputable autoresponder service will show you exactly how to do this. Now all you have to do is put the form on your site and your ready to go.

To get people to join your list you need to give them something of value for opting in. If you are just starting out and don't have anything to offer you can try these things. One, you can go to surefirewealth.com and sign up for a membership. They have plenty of products you can give away for free as your opt in bonus. Two, you can go to sourceforge.net and find something for your prospective email list members. This is an open source site where you can find all kinds of free software to download and use under the GPL. Finally, you can create your own bonus. Here's how.

To create your own bonus you can get a collection of articles from sites like ezinearticles.com dedicated to a certain niche or topic. You can choose about 5 articles and put them all into a pdf along with the author's bio box. It is very important to give credit to the authors when you do this. Now you have your very own bonus to give away.

Now that you have a few subscribers you now need to provide useful content to them. If you can't come up with content yourself you can either hire someone to write articles for you or again, you can go to an article directory and find articles to either send out in your email's or post on your blog if you have one. If you choose to use other people's content you again need to give them credit by publishing their author bio box.

Now that you are providing quality content you need to find products and services that your subscribers may be interested in. One of the best places to find these products is at clickbank.com. You can sign up for free there and then search their marketplace for a product that will fit into the niche you are involved in. So let's say your niche is golf. You can cruise on over to clickbank and peruse their marketplace for golfing products you can offer to your opt in email marketing list members. Easy enough right?

Here is a quick tip on how often you should send out a promotion to your list. You should follow a 5/1 ratio when promoting products to your list. For example, you should send out 5 pieces of quality content and then send out a promotion for something you are an affiliate of, I.E. a certain golf product you found at click bank. This will keep your list members happy and they won't feel like your just out to sell them something.

Opt in email marketing is a way to a very lucrative business online. You just have to make sure that you always provide much more quality content than product offers. You will have some people unsubscribe from your list from time to time. Don't let that discourage you. This is natural and happens to everyone who is involved with opt in email marketing. Just remember, the more you give the more you will receive.

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