Email marketing is a powerful form of promotion. The best way to do this is to build up your opt-in list and mass mail to them via an autoresponder. You can build up your list easily with a free newsletter. The other way is to set up information links leading to mailers on your website. You can also build a list by a lead generation site, which will have mailers set up to begin your email campaigns.

* Your actual messages should be in HTML and text, as there are many email clients who still do not accept HTML.
* Use an autoresponer to mail out your messages to save your time.
* Spam check your mail before you send it out so that you can get by the Spam filters and ISP blocks. Good autoresponders will sometimes provide you with a Spam checker.
* Always include your email signature file in every email you send out.
* Be compliant with the Can Spam Laws and include your physical address and name in every email. Also do not forget to provide an unsubscribe link when advertising to your lists.
* You can use short articles and information about a product to send to potential customers and clients to help you close the sale.

Your email signature file: You should not make it more than 5 lines. It should include; your name, your company name, a free offer like your free newsletter, and of course your URL.

With these points in mind you will be able to make a successful and effective email campaign, which will help you to close more deals and make more sales.

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