If you are using your opt in list to recommend products which you have created or are promoting as an affiliate and you are struggling to make any sales you may have missed the most important part of email marketing which will determine how successful you are.

The worst mistake that you can make is to send an email to your list notifying them of a new product and hoping that someone will buy it. While you may generate a few sales there is an easy way to instantly increase your profits with little effort.

If you really want your subscribers to respond to your offer and take action you need to create a compelling reason for them to buy it. Without this people will not feel that they need the product and will simply ignore the offer and move on to the next one.

Even if the product you are promoting is the best of its kind and solves a huge problem its not enough to simply tell your subscribers to check it out without a reason to buy it. You need to tell them why you think its good and how it can help them solve a specific problem.

If you send messages to your list on a regular basis and provide useful information you will improve your credibility and your subscribers will trust you more. When you are in this position you can give your unbiased views and opinions about certain products and your subscribers will listen to what you have to say.

So if you tell them about products which you found useful and what results you achieved you will significantly increase your response rates. The opposite is also true because if you recommend products which you have not personally used yourself and they turn out to be poor quality you will seriously damage your reputation.

Another way to increase your sales is to offer your subscribers a unique bonus which is related to the product if they order it through your affiliate link. This has become common practice in the last few years because it works well and provides an extra incentive for people to order the product.

As well as this you can also add a sense of urgency to your offer by only giving the unique bonus to a certain number of people who order. If the bonus is high quality and you only offer it to the first 20 people who order it will create a buying frenzy and dramatically increase your sales.

By explaining why your subscribers need to buy a certain product and how it can help them you will generate more profits and if you combine it with a sense of urgency using a unique bonus you will achieve the best results. This strategy is so powerful and so effective its become an integral part of email marketing.

About the Author

This article was written by Simon Akers who is the editor of the Marketing Oasis newsletter, a free internet marketing ezine packed with tips to help you succeed and increase your profits: http://www.MarketingOasis.com