Next time you're on Google, take a look at the search engine's results and you will not only see the thousands of answers to your search, but also a list of Sponsored Links. Many of these links are relevant (except possibly the one from Ebay which always says you can buy it, even if you search under 'mother-in-law')!
Research has shown that you only have a few seconds to capture the interest of millions of people searching the internet. Get it right and your business is in front of millions of people around the world, get it wrong and you can kiss goodbye to thousands of potential customers.
It's a well-known fact that many businesses have a website but don't use it to maximise its full potential. Now, local trainers Helen Bissett and Craig Ellyard have developed a new course to help businesses in Yorkshire, UK to get the most out of their websites through Google Adwords campaigns.
When Craig, a web designer and self-confessed IT geek, met Helen, a dynamic coach and trainer who has worked with blue chip companies across the UK, on one of her training programmes, it was a perfect matching of skills to develop a computer course that people could really understand and benefit from.
The Google Adwords course has been well received, with companies already benefiting through increased sales and reduced costs.
Craig said: "There's a myth that optimising your website is a science hidden in the depths of the IT world and is too expensive for small businesses to consider.
"Helen and I want to dispel that myth and unlock the knowledge to let businesses be in charge of their optimisation and explain what the world of PPC, blogging, bidding and landing pages is really about."
Helen and Craig are running two course - Adwords and e-marketing - in November and December at Newlands Science Park on Cottingham Road, Hull.
The Emarketing course takes place over three half days on 2 November, 9 November and 16 November between 8.30am and 12.30pm. Course content includes; What is e-marketing, paid vs free advertising, on-line directories and cashing in on free adverts.
The Google Adwords course runs on 20, 27 November and 4 December between 8.30am and 12.30pm and covers What is PPC advertising, writing a successful adwords ad, optimising web copy and Google law.
For further details contact Helen or Craig on 01482 661168
About the Author
Craig Ellyard is an Internet Business Consultant and Helen Bissett is a business coach their website can be found at www.adwords-seminars.com.
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