Copyright (c) 2007 Christian Fea
How many sales have you had this past week? Your answer may be, "Not Enough", but it doesn't have be that way. You can produce more sales in a quicker amount of time by developing a straight forward, consistent Collaboration Marketing Program. If your currently selling your products or services in a straight, linear way (1 to 1), your missing the benefits or Collaboration Marketing. Linear means a straight line or point A to point B. By starting to think about your marketing program in terms of a 1 to many relationship your sales could be exponential.
What form of marketing are you using today? Is it working? How well is it working? Are you testing other marketing programs against your best producing marketing strategy? Integration Marketing is a highly effective way to increase your marketing productivity and increase the number of leads that see your marketing message. This means you can, in all practicality, double, triple, or quadruple your profit enhancing activities by exercising a fraction of the time, effort, and money that your most likely exerting today.
Apply this form of Integration Marketing to your next promotion and you could exponentially increase your sales...
Write down the top 3 things you think you need to do to get your idea, project, or goal to the next level. For example, if your objective is to get more prospects to call you for your services. Think about who else has an existing relationship with the highest probability purchaser that would also be interested in your laterally related product or service. If you offer a Blog setup service for $149, you could collaborate with a Graphic Designer (there are tens of thousands of them out there) and offer a $49 referral fee to the designer as an up-sale that they do for you (Parallel Stream #1) to all their clients that they create logos, web sites, headers, and web based videos for. The key here is practical application of the Parallel Stream Concept. Once you get this Parallel system in place with one other Collaboration Actor you can repeat this process over and over. Once you've created one Parallel Stream it's fairly simple to take that marketing model and apply it in 2, 5, 10 or 20 other similar situations. Think about what other product or service that would benefit by adding your product or service to their existing base service. The thing to keep in mind is that your adding more value to the end user of the purchase.
By applying asset leverage to your existing marketing strategy, you could effectively double or triple the effectiveness of your marketing message? Test it and find out, you may just be amazed at the results!
About the Author
If your struggling to create more profits due to competition, increasing costs, and lower repeat business, you'll find the benefits of Collaboration Marketing, Joint Ventures, and Integration Marketing may be a solid solution you've been looking for. Christian Fea works with business owners on how to implement these marketing programs into their current marketing plan. For further information, he can be reached at http://www.christianfea.com
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