Everyone gets excited about new release dvds. Personally, I don't like new release dvds. I consider them high demand low profit items. They are at a premium for everyone. My goal is to make $2 - $3 per dvd. I've found I only make this same $2 - $3 on a new release dvd that cost me $15 - $19. I would much rather make the same $2 - $3 on a movie that cost me $6 - $8.