You have heard different advertisements of your local shops on the radio. Some local merchants even do the voice overs themselves thinking, "It would be just like reading something aloud." This is a common misconception. It is true that reading words into a microphone is easy and anybody can do it. But, unfortunately, not everyone can do it convincingly and with style.
If you would just like to fill some airtime with no purpose in mind then it would not really matter what you will sound like. But if you have a set goal, which most likely to promote your product, would you rather like to have the voice of Mickey Mouse or James Earl Jones' on it?
When producing an audio promotion, you're not shelling out a lot of money just to hear yourself talk. Right? You are doing it because you want to attract potential customers to buy your product; and sounding like a professional would do just that. On the contrary, sounding like an amateur would no doubt give out opposite results, like giving the impression to potential clients that you are unprepared and cheap. And with how customers think nowadays, you might have also implied that you did something cheap and undervaluing to your products.
This principle does not only apply to radio promotions. It also applies to ebooks, podcasts, and even videos.
It has been known that a factor that determines how buyers decide whether to buy a particular item or not is visual stimulation; thus, the very important role of video ads. But imagine a TV shopping infomercial without a voice over. All you are going to get is what the product looks like and probably some text about its features. Will that entice you to buy it? Most probably not. But if they know how to create voice overs and audio background for the video and inject it to the infomercial, it would become more effective.
Promotion through videos is not only limited to the selling of products and services. It even applies to promotion of movies and the like. Just think of a movie trailer without the voice overs and compare it to a trailer that has one; which do you think will have you feeling excited to see it? Which do you think will lure more moviegoers on opening night and onwards? Knowing how to create great voice overs for videos can definitely affect the impact it can give to the viewers.
Thus, if you plan on incorporating voice overs into your video for promotional purposes, give the best possible voice over quality you can provide to avoid giving bad impressions. If you plan on doing it yourself, you must know how to create voice overs for video and how to add better effects to it.
There are people you can hire to do this. The voice-over artist can give your video that professional feel, but, the setback is, being experts, they can be quite expensive. Fortunately you can learn how to create voice overs for video like a professional as long as you have the willingness to learn. It's not a piece of cake to master, but it's not impossible for anybody to do it, either.
Being able to promote a product, a service or anything through videos can become more effective if you know how to create winning voice overs for video. Always remember that even though visual stimulation can add credibility to a campaign, it can't stand by itself and needs the help of another factor, auditory stimulation, which voice overs can definitely provide.
About the Author
Virginia Culp is the voice behind 3 buck audio. For free e-book PDF and audios you can distribute, visit http://www.3buckaudio.com/freestuff/
|
