Making money selling ebooks is either child's play or practically impossible, depending on whom you ask!
Some people believe it cannot be done. The idea of getting paid for putting words into an electronic document and making it available for download from the Web just flies in the face of their experience or beliefs. On the other hand, savvy infopreneurs like you and me are raking in the green stuff, making money selling ebooks every day.
The hardest part about this is making many sales. Any well written ebook can sell around 100 copies with fair marketing. Some can make 1,000 sales with a systematic and sustained promotion. But only few break this barrier and become mega-bestsellers. Almost always, these spread virally.
Here are some tips for making money selling ebooks virally.
Plan For Viral Growth
The viral element of having readers spread the word out to more readers cannot be tacked on to a finished ebook as an afterthought. It has to be planned into the creative process from the beginning.
Think about what incentives you will use to get readers to buzz about it to others. Plan how to weave this element through your ebook. Consider the steps a reader will take to implement the viral element.
Offer Juicy Incentives
Money works well in most markets. By making an affiliate program available to all buyers of your ebook, you will have a very good chance of making money selling ebooks virally.
Other incentives you can offer include access to special bonuses or membership areas in return for telling others, or even contests to reward the top referrers.
Make It Easy To Spread
Don't expect readers to jump through hoops to spread word about your ebook. Create easy to use 'tell a friend' systems like an email form, a click and copy HTML snippet for placing on their websites, a pre-written endorsement email they can send friends and other similar techniques.
Make It Worth Spreading
A high quality ebook offering valuable content to your target market is a viral marketing weapon - because the product sells itself by sheer quality. Think about making your ebook something you would gladly tell friends and family about. Why wouldn't others want to do the same?
Harness Powerful Technology
A lot of scripts and programs exist that let you automate the entire viral marketing process for ebooks. If you are keen on making money selling ebooks virally, you cannot afford to leave any steps to manual fulfillment, without breaking the viral loop and slowing down spread.
Make It Fun And Funny
If the pass-along component is entertaining, pleasant, interactive and fun, more people will use it. Do something that will make them say "Wow". It doesn't have to be very fancy or expensive - just different and personal to the referrer.
Have It Self Sustaining
Most viral systems breakdown beyond a point. Plan your viral passalong effect to continue to create ripples as word spreads. A reader should be able to tell a friend, who then tells more friends and so on - so that you enjoy making money selling ebooks virally.
It is a dream every infopreneur nurtures about ebooks - make them go viral, spread like wildfire, so it earns them a fortune. Your next ebook could be the one that does it for you!
About the Author
Internet infopreneur Dr.Mani Sivasubramanian has helped hundreds of business owners build online information empires. He shares powerful tips, ideas and secrets about achieving success and building massive wealth from information products in his "Internet Infopreneur Tips"
ezine. Register for free at InfoProfitz - http://www.InfoProfitz.com/ga.htm - or send any email to infopre-tips@aweber.com
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