Here's an interesting copywriting tip anyone and everyone on the Internet can use:
Not long ago I interviewed Brian Clark (who runs one of THE most visited sites on the Internet) for an upcoming product.
And during that interview he said something that "rattled" me a bit.
Something that changed my marketing "mindset" forever.
Something that can help any marketer or copywriter (especially online) make more "take-it-to-the-bank" profits with whatever you sell.
What did he say?
He said the vast majority of people HATE reading.
And that it's actually hard for most people to process and follow a "written" sales pitch.
In fact, those of us who do like reading are like "freaks of nature."
We're a very SMALL minority.
And Brian Clark basically said that, if you want an "instant edge" over your competition, simply use multi-media to present your sales message.
Such as audio and video.
This is extremely important.
Because right now the Internet is heavily slanted towards text.
It's all most publishers know.
And those who start using multi-media right now (before everyone else jumps on the bandwagon) will have a HUGE advantage.
The good news, no matter what media comes out, as far as marketing goes, it'll always be a copywriter's medium.
The principals of good copywriting can be adapted to any format -- text, audio or video.
In fact, one big direct marketing company has an infomercial running on TV where all they're doing is reading one of their magalog controls as the "script."
So what does this mean for you?
Simply this:
If you only use text to sell with, you're leaving a TON of money on the table.
And if you want to start cashing in on those lost sales, try integrating audio and video, too.
This can be as simple as reading your existing sales letters into a recorder or getting a cheap camera and filming yourself giving the same pitch.
Either way, there's a good chance you'll nab two, three (even more) times the sales you are now.
About the Author
Ben Settle is a direct response copywriter and author of "The Copywriting Grab Bag". Although Ben rarely accepts clients, he freely shares his latest copywriting secrets and tactics on his website at http://bensettle.com
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