A friend of mine once said that there are only 2 most valuable assets to massive online profits. The first one is list and the second one is website promotion copywriting. I have to agree with him. If you grasp these 2 assets, then you certainly have the most powerful ingredients to internet riches.
But in this article, I don't want to talk about how to build your list and profit from it, but I'd like to talk a bit about website promotion copywriting. Most online marketers overlook this area and prefer to pay someone to have the writing job done, although they have to spend big bucks on it.
I see so many marketers learn about list building intensively (that's why "how to build your list" info products are always hot), but on the other hand I'm quite surprised that only a few are eager to learn about website promotion copywriting.
Ok, enough babbling and let's go to our subject.
3 Fundamentals Of A Killer Website Promotion Copywriting
Every time you see a killer web copy, then I can assure you that it is built upon these 3 fundamentals. That's why every time you craft your website promotion copywriting, you have to put all these into account.
Keep these 3 fundamentals in mind:
1. The Audience
2. The Offer
3. The Copy
AOC. Audience-Offer-Copy.
Repeat the magic words again and again until they are implanted in your subconscious.
The Audience
Does your target market know you well and trust you? The style you apply when creating a website promotion copywriting that targets long-time Newsletter subscribers and creating the one that targets non-subscribers will not be the same.
Your relationship with the audience (your target market) determines the kind of web copy you should create and also affects the numbers of sales you make.
To make it more understandable, let's say you have a product and you create one sales letter for the product. To generate sales, you try anything possible to draw traffic to the sales letter. Besides pulling fresh traffic, of course you also push your list subscribers to the sales page and make Joint Venture projects with a couple of authorities in the field and split the profits.
The result is obvious. From years of experience, I can tell that the highest sales conversion rates will come from your JV partners and the second will be from your list.
Same sales letter, same website promotion copywriting, but different results. Why? Because your relationship with your target market influence the actions taken place. When a JV partner recommends your product to their loyal customers, they will read your copy with a trusting state of mind. The more credible your JV partner is, the more spike you will see in your sales graphic.
The Offer
The most vital concept for each offer you make is always to fulfill what your target market want, not what they need. Find out what they want and fulfill the demand.
People buy what they want and they always try to find a good excuse for their purchase so people around them would think that it's really a necessity.
I'm sure you see a lot of people buy SUV cars but they rarely go off-road! They don't buy those cars because they need the cars to reach remote places, but they just buy the cars because they want to. Why do they want to buy SUV cars? Well, big chance they are hunger for those cars because they want to be accepted in their dream community.
Now to find out what your target market want, don't guess. Do some research and ask them. You will be surprised at how their answers often do not go along with your perception. Next, you can decide what to include in your offer, based on the information you attain.
The Copy
After knowing your audience (what they want) and finally you come up with a unique offer, the next thing to do is crafting the copy itself. Here is where you struggle to produce a persuasive headline, employ some powerful phrases, create a flowing hypnotic sales letter body that lead visitors to take action and close your letter with sales or with subscription to your list.
The soul of website promotion copywriting is helping visitors make the right decisions, whether to buy your product or join your list. It's about persuasion, because people buy with their emotions. Logic only validates these emotions and at the end, emotions drive the sales or subscriptions.
If you can control the emotional reasons your customers use to validate their decisions, then you can exploit those emotional hot buttons not only in your website, but in every promotional effort you carry out. So, if you want to master the skill of compelling website promotion copywriting, it's very crucial for you to discover those emotional buttons.
About the Author
Discover the 22 Secret Emotional Hot Buttons that make consumers spend money like crazy and how you can press them to sell more things to more people more often. Here, you will also reveal killer conversion strategies, unstoppable marketing words, how to create press releases and more.
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