When looking for tips on effective copywriting this technique is so powerful and impressive It's not even amusing.

Make certain to understand this concept, because it's one of the strategies that will drive many more sales, and help your copywriting and your credibility.

What is this "One-Two knockout" that will deliver many more sales? Here's what's required:

1. A claim so ludicrous it is unheard of

2. Positive. Proof that the claim is 100% truthful

Sounds uncomplicated doesn't it? Well here's the how and why...

This formula is most efficient when applied at the very beginning of your sales copy.

You need your headline to make a claim that's so pretentious that it sounds like an out and out lie.

The more preposterous it seems, the more effective it will be The prospect ought to be saying, "Yeah right, what a bunch of BS" in the back of their mind. That is how substantial you want the claim to be.

Now after making the claim (in your headline for this Good example) you need to show the substantial proof that your claim is truthful. It's best performed via a testimonial, or a scientific study, a bonus check, whatever it may be that shows the solid proof of what you claimed.

The proof you demonstrate ought to be as detailed as possible regarding the claim.

There should be no doubt in the customers mind at all that the claim was hyped in anyway what so ever.

Here is a good example of this:

How to quickly and effortlessly erupt your profits by up to 867% by unearthing secret "insider only" tactics!

"I simply used the tactics outlined by Jane Doe, exactly how she said to. It took no effort at all and within weeks my profits where up 867%!!!!" - Jane Doe

Now that is a rough example, and by no means the only use of this powerful technique. But I think you get the point. In that I claimed that the prospect could "quickly and easily" increase their profits by up to 867%.

Then right afterwards... I give proof that it can be done. Now this has power over the prospects mind well beyond getting them to read more of the copy.

It actually makes them more likely to believe everything you tell them from now on without questioning a single thing!

After you construct a very audacious claim and prove yourself correct every claim you make is presumed just as correct.

I am not supposing you should put in fictitious claims later on in your copy, not at all!

But, this will allow for you to make additional claims without being forced to show proof that they're true.

This saves time (space) in your sales copy for more significant and effective copywriting Skills to shine through... This method is so compelling it is difficult to describe!!!

You ought to try and use it as early on as possible in your sales copy (that's why the

headline is the most effective place) since it makes the rest of your copy more effective on persuading the prospect.

Having said that, feel free to use it in every part of your sales letter for maximum

effect, if you can use it several times, immediately after making outrageous claims, you will condition the reader to accepting every word you write to be true, to be accurate, and to be full of credibility. What more could you want?

But you must always back up your claims with solid social proof to make your copy effective. And believable

About the Author

Want to learn more about effective copywriting and claim you free guide, visit http://www.saleslettersfornewbies.info/blog

Kenny Edwards operates niche websites focusing on copywriting, List building, and Traffic generation.

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