Many people have aspirations of being a great copywriter.
They want to be the next Gary Bencivenga, Clayton Makepeace or Bob Bly.
And while I think it's admirable to want to be great at anything, in my opinion, these people are being short-sided.
They should strive to be great marketers also.
Because contrary to what a lot of experts are preaching these days, copywriting is all about marketing.
It's not about theory.
It's not about methodology.
It's not about cause and effect.
It's not about hypnotizing people.
It's not about mind maps.
It's not about NLP (Neuro Linguistic Programming).
It's not about Glyphius.
It's not about any of those things.
Copywriting is all about marketing, plain and simple.
Don't get me wrong, I'm not knocking any of those aforementioned techniques. I think they play a vital role in copywriting.
However, I think it's just as important to master the art of marketing too. Why?
Because if you master the art of marketing, you can literally write your own ticket.
That's a fact.
Throughout the history of marketing, with very few exceptions, all of your great copywriters were also great marketers.
Need proof of this?
Look no further than the aforementioned three great copywriters, Bencivenga, Makepeace and Bly.
They're all great marketers.
Do you think that's just a coincidence? It's not.
So why is this significant?
Because you achieve nothing by achieving greatness as a copywriter, if you don't know how to present and market your copywriting services.
Regardless of how great you are as a copywriter, if you don't have the ability to get your message to the masses, your talent is going to be wasted.
So why is marketing so important?
Because if you can't market your business effectively, you're leaving a ton of money on the table.
It's as simple as that.
And all of that money you're leaving on the table could mean the difference between success or failure.
Unfortunately, many copywriters don't have a clue about marketing of any kind...article marketing, ezine marketing, pay-per-click, networking, joint ventures, direct mail, etc.
If you're one of those copywriters, you'd better learn how to market your business - and quickly.
Your success hinges on it.
Let me give you an illustration of how important it is to be an effective marketer.
Let's say for example, you're an okay copywriter.
Not great, not good, but okay.
If you're just an okay copywriter who doesn't have good marketing skills, odds are, you're probably going to fail as a copywriter.
On the other hand, if you're just an okay copywriter with good marketing skills, you can still have a very successful career as a copywriter.
Now just imagine if you were a great copywriter with great marketing skills as well.
Your cup truly runneth over!
In closing, work as hard as you can to be a great copywriter, but make sure you work just as hard to be a great marketer too.
The two go hand in hand.
About the Author
Dale King is the owner of the new Internet marketing website, GuruKnowledge.org
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