On the Internet it is not enough that you have a proven product that lots of people are raving about. For Internet copywriting to be irresistible you need to offer far more than what your prospect considers reasonable for the price you are charging.
Traditional business models feel it is o.k. to stop delivering value when you have a very good product. Since people inherently don't trust the Internet, you must deliver more value than with any other medium...or you will get average results. You can get as much as 300% more sales if you position your offering so it becomes a complete "no-brainer" for the prospect.
The trick is to first sell your basic product thoroughly. Get them so excited about how great their life will be when they own your product that they can't stand it. THEN you add bonuses.
If you take a great product and add on bonus after bonus that your customer would gladly pay good money for, at some point your offer becomes irresistible.
"Ridiculously inexpensive" is the term your prospect has to think of when they look at your overall "deal".
This is the art of working the "perceived benefits". You can build up the perceived benefits by taking one feature after another and illustrating its benefits through writing, audio, video and testimonials.
People don't "get" the value of something until someone takes them by the hand and spells out all the benefits they are getting. The features could be staring them in the face, but they won't have a strong emotional impact. Someone needs to take each feature and explain why it is so great. Even if they know the benefits, until someone actually spells it out for them your prospect won't get excited about it.
If they are not getting so excited that they are bursting to order your product, you haven't created irresistible Internet copywriting.
By the time you have completed steps 1 to 7 you will have some very excited prospects. Some of them would already have clicked the order button by now. But you can make a lot more sales by solving more and more of your prospects problems.
It is important to stick to one subject in your sales letter or you risk confusing your prospect. A confused prospect won't place an order. All your bonuses must be related to the core product you are offering.
In an ideal situation your bonuses would help get better results from the core product. "If some benefit is good, more is a lot better". Every problem that your product solves could have related problems. Bonuses should feature related products that solve a cluster of related problems. The overall impact would be to help your customers get more value from the core product.
Sell your bonuses almost as well as your core product. You need to spend 80% of your time selling the core product. Sell the bonuses also, but just summarize the benefits of each bonus rather than writing out a complete sales letter for each one. If you want, you can provide a link to a separate sales page for each bonus, but on the main sales page, just focus on the main product.
You can also use testimonials to establish the value of your bonuses. One or two testimonials for each bonus will do the trick.
Successful Internet copywriting has to be irresistible. No matter how good your product is, you will get a lot more sales if you add lots of "free" bonuses that relate to the core product.
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