Imagine what it would be like if you could make more money online. Now imagine what it would be like if you could make that money just by writing words which motivated prospects to take a desired action.
The art of copywriting is a valuable skill. The art of great copywriting is a million dollar skill. There are certain techniques which trigger certain responses in people to buy your product(s) now. Here's one of the most important psychological secrets to maximum sales.
Stories
Using stories in your copy is an incredibly powerful and sometimes an overlooked method. Some stories are almost hypnotic even. When someone says "Hey let me tell you a story" your eyes glaze over and you listen ready to hear what they have to say. Good stories put people at ease and draw them in.
A good, engaging story will relate to readers and will in turn make people more willing to buy your product. People are looking for information which relates to them, or their life in some way. The easier it is to relate to the more it will sell.
Use words which most people will understand the meaning of. You can distract or alienate a reader by throwing a word like "abscond, vicarious, or imminence" into your copy. The purpose of a sales page is not to impress your high school English teacher, you're writing to sell a great service or product.
Also, add some humor into your story where appropriate. Make your reader chuckle a little bit. Laughter can has the effect of relaxing someone while improving their mood. Humor can be very powerful when placed in the right place at the right time.
Inject a bit of your personality into the copy also. Readers can relate more easily to copy with personality than something which sounds like it was written by a robot. Give your copy some personality, make it come alive. Great marketers are charismatic writers and in turn are more influential and persuasive sellers.
Great stories will make your people read all your copy from the first word down to the very last which means you'll make more money.
About the Author
Elliot Hanson is a writer and marketer. Discover more copywriting tips and techniques at his blog Net Worth.
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