HOW TO CREATE OR WRITE AN EFFECTIVE SALES COPY Putting up an effective sales letter to promote or market any product or service online requires the application of relevant skills and strategies to make your sales letter work and sell more of your products Creating a sales letter for your online business demands the creation of a successful sales letter . You must promote on the sales page of one of the main key products. Writing a sales letter for any product, going to proffer solutions through your products. Here are the steps to follow. 1. Open your sales letter headline so that it will interest your website readers to read the rest of your sales letter. 2. Then introduce who you are and what you are doing to your website visitors ,as this will help you to build a reputation and credibility as people are more open to deal with those they know and ave come across before easily. 3. Introduce the problem, you know that people have and are looking for solutions to .Tell them how the problem have affected them which they know already and hence limited them in one way or the other. 4. Then introduce your product to them telling them about the features o the products, the benefits of your product to solving their problems and how your product will help them to solve their problems.