Honestly... everyone likes to run around and say you just have to "ask" to get testimonials... I can assure it's rare that you actually receive a hum dinger of a one. Most of them will just be one liners "It was great, thanks heaps".

Especially in niches that aren't marketing orientated. The customer doesn't realize the type of impact a testimonial can have on your business.

So here's an idea you can utilize to increase the quality of your testimonials...

Send out an "unadvertised" bonus a few days later... Completely free of charge! On the page add a feedback form with a few questions.

Some example questions might be:

Could you tell us your story as to what's brought about X problem? What results have you received from using our product? Would you recommend this product to others? If so, who do you think it would be most suited to? Do you believe you got value for your money?

Then simply ask permission to correlate this into a testimonial you can use on your webpage.

Of course, within all this said... there is still one very big secret to writing killer copy that will hit your readers between the eyes. And this is writing with persuasion.

About the Author

Improve your online success with effective copywriting http://www.newbiesinternetmarketing.com