The next copywriting tips will help you master the techniques of bending the human mind to your will. Please handle with care.

Did you know that people buy with their hearts and not their mind? In other words, it is actually the power of emotions that turn prospects into buyers, not logic.

There are several hot emotional buttons that you can push to make people eagerly buy from you. If you can identify these buttons and bring them into play in every promotional effort you run, then you will see a hefty spike in your sales conversion rates.

Not long ago, I read an interesting ebook written by Cris David Young that reveals all the 22 hot emotional buttons that if we push them throughout our copywriting, we will be able to sell more things to more people more often.

I was very surprised to discover all of these precious theories in his copywriting tips and started to realize that the big copywriters have been using and exploiting these same hot buttons all this time to drive hordes of sales!

To make it more uncomplicated, all of these 22 hot emotional buttons can actually be classified into 6 groups:

Basic Human Needs Buttons

We always try to avoid pain and maximize pleasure. We seek for security, power, acceptance, freedom, community, and more. Fear, self-centered, curiosity, free and sex-appeal are hot emotional buttons related to basic human needs.

Feel Good Buttons

We always want to feel good and pursue any route that leads us to certain condition that can fulfill this need. Instant gratification, enthusiasm, specificity, exclusivity, five-senses, acknowledgement and flattery are hot emotional buttons that can make people feel good.

Easy Buttons

All of us want everything done as easy as possible. We always look for solutions so we can work less and spend less money. All-in-one concept and convenience are hot buttons in this subject.

Don't Worry Buttons

People usually have objections and sales resistance. If you can understand what your target market is worrying about, you can overcome that feeling to make them feel safe. The fear of making a mistake, credibility, consistency and truth are hot buttons regarding to people's objections and resistance.

People Like Me Buttons

For most of us, agreeing with others is more comfortable than going our own way. The hot emotional buttons related to this tendency is the social proof and authority buttons.

Trust Buttons

There are people who are skeptic and pessimist. These people need to trust you as the person or business behind the product who will guarantee satisfaction. So you have to know the "Oops I did it again" button, the "common ground" button and the "unique" button to turn this kind of prospects into sold customers.

If you can push these hot emotional buttons in your copywriting and fulfill the combination of these needs, then selling your product is a snap.

Honestly, I am very amazed at how Cris explain these buttons in a clear and concise way. They are absolutely the gems of copywriting tips that once mastered, can be very rewarding for a long time.

About the Author

Discover the complete 22 Secret Emotional Hot Buttons that make consumers spend money like crazy and how you can press them to sell more things to more people more often. Reveal also 3 killer conversion strategies, unstoppable marketing words, how to create press releases and more.