Creative Website Copywriting - Why It Impresses Both Customers

(Fri Jun 23rd, 2006, by Peter Wise)

The copy is correct, the spelling is spot-on, the grammar good, the punctuation perfect, and the keywords are all where they should be. That's all you could ask for in web site copywriting, isn't it? Not necessarily. You see, as well as being your s...

Why search engine optimisation is doomed ... and quality content

(Thu Jun 22nd, 2006, by Chris Mole)

If you have a website, sooner or later you’ll get interested in search engine optimisation. It’s the art (or is it a science?) of tweaking your website copy and links, so your site ranks higher in the search engines. There are many professional searc...

Organizing Your Data to Write Better Copy

(Thu Jun 22nd, 2006, by Neroli Lacey)

Last quarter I talked about interviewing / gathering data. So now you’ve got several thousand words of notes, hopefully digitally recorded. What comes next? GETTING ORGANIZED I suggested organizing your interview questions into 4 groups. I’m going t...

10 Ways To Generate Highly Read Article Ideas

(Thu Jun 22nd, 2006, by William R. Nabaza of http://www.Nabaza.com)

10 Ways To Generate Highly Read Article Ideas by: William R. Nabaza of http://www.Nabaza.com 1. Participate in chat rooms related to your targeted audience. Watch what questions people are asking and ask others what information they're interested in....

SEO Copywriting - In the Wake of the "Florida" Update

(Wed Jun 21st, 2006, by Karon Thackston)

by Karon Thackston © 2004 http://www.copywritingcourse.com/keyword After Google’s most recent update, those in the search engine optimization (SEO) field seem to be standing at attention. As sites that have held long-standing positions in the top 10...

Get 'em Clicking with Good Ad Copy!

(Wed Jun 21st, 2006, by Linda Offenheiser)

Never mind if you haven’t had good response from your ads in the past. That doesn’t matter. You can learn how to write an ad that will have people clicking their little fingers off! I’m going to teach you how to do that right now. We all know how im...

Don Quixote's Post Humous Virtual Expedition - Filling The Black

(Wed Jun 21st, 2006, by Angelique van Engelen)

Perhaps the online community today is not so different from Don Quixote chasing after windmills, mistaking them for giants. Excessive web browsing might yield more or less similar symptoms of lunacy as those displayed in Quixote's mad adventures. I...

Proofreading and Copy Editing

(Wed Jun 21st, 2006, by The AVS Group)

Technology has changed the standards for proofreading and copy editing, and even caused the roles to overlap in some situations. "Traditionally, proofreaders are responsible for finding errors during the typesetting or formatting of a final document,...

10 Ways To Start An Internet Salesletter

(Wed Jun 21st, 2006, by Ray L. Edwards)

The first sentence of an internet salesletter is like a hook. It must grab the reader's attention and lead them into reading the entire letter. According to copywriter Joseph Sugarman, the purpose of the first sentence of a salesletter is to get the ...

Review

(Tue Jun 20th, 2006, by Jill Whalen)

by Jill Whalen © 2005 http://www.highrankings.com/copywritingcourse I've spent the past couple of weeks reading Karon Thackston's copywriting course, and boy-oh-boy is it a winner! Karon spent five long months putting down on virtual paper everything...