Writing Sales Copy - Toss Out the Grammar Rules and Watch Your Response Soar!

(Mon Sep 3rd, 2007, by Clayton Makepeace)

Remember those rules you learned in elementary school about proper grammar and punctuation? Well I've got good news for you ... ... Just throw the rules away. When you're writing sales copy, you need to speak to prospects in a way that they're used ...

7 Characteristics of Great Sales Copy

(Mon Sep 3rd, 2007, by Clayton Makepeace)

Most great sales copy has seven features that really distinguish it from run-of-the-mill copy. Feature #1: Great sales copy enters a conversation that your prospect is already having with himself. It begins with headline and opening copy that addre...

"Looking for a Copywriting Career?"

(Mon Sep 3rd, 2007, by Rebecca Bennett)

Are you cut out for a copywriting career? It may look glamorous and with lots of perks, but that is mainly for the big shots in the industry. However, a copywriting career can be interesting and fun if you are passionate about writing. A career in c...

How To Get Started Writing A Great Headline

(Mon Aug 27th, 2007, by Peter Kohar)

Research gives you a tremendous advantage. The time spent in this area furnishes everything you need to create a compelling, intriguing headline from scratch -- one that's sure to attract and interest far more prospects. If you've followed this book ...

Is software the answer to your Content Writing woes?

(Mon Aug 27th, 2007, by Aisha Danna)

Writing content for the web is not as simple as it seems to be. Along with relevancy and descriptiveness, a writer also needs to keep in mind that the text matter is viable for the process of search engine optimisation. For this, he also needs to inc...

Website Content - More Than Numbers And Statistics

(Mon Aug 27th, 2007, by Matt Jackson)

When writing website content, like many aspects of online marketing, it is easy to get lost in a wash of statistics and numbers; desired word length, keyword ratio, and the Flesch Kincaid grade level are just some of these numbers. A lot of these num...

7 Tips for High Conversion Sales Letters

(Mon Aug 27th, 2007, by Koh Kit Ngu)

You don't need an office for a money making enterprise today. All you really need is an adequate presence, a steady stream of qualified traffic, and a persuasive sales letter on the web. Of course, you still need to have quality product for your targ...

How you can write an amazing ebook!

(Mon Aug 27th, 2007, by Etienne)

The hardest part of writing is the first sentence. When you look at the whole project, it seems like an impossible task. That's why you have to break it down into manageable tasks. Think of climbing a mountain. You are standing at the foot of it and...

Writing for Direct Mail: The Astonishing Power of Guilt and Absolution

(Mon Aug 27th, 2007, by Clayton Makepeace)

Dear Business-Builder, I tell folks I live so far up in the boonies, my Zip code is E-I-E-I-O. We're in North Carolina, which was named in honor of England's King Charles I ... about 30 miles west of Asheville, which was named in honor of Governor ...

Your Questions Answered on How to Become a Copywriter

(Mon Aug 27th, 2007, by Clayton Makepeace)

The other day, Stephen Davies of The Copywriter's Institute called to ask me a bunch of questions that beginning copywriters most often ask me. And because they're the same questions many of you send to our feedback box daily, I figure the answers wi...