Internet sales, for the most part, are consummated via the written word. While it is true, video is becoming more popular, and pictures will always have a role, most sales are made with your written copy. Certain words are more powerful than others in their ability to persuade your customer to make a purchase. Ideally, your sales copy will contain plenty of these million dollar sales words. By using lots of these persuasive words, you are more likely to convert prospects into customers. And, in any business, that is your final objective.