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The BEst Copywriting tip EVER
(Mon Jul 30th, 2007, by Andrea Yager)
Copywriting has become a multimillion dollar business... People get paid HUGE amounts just to say the right words - the words that will hopefully take you out of your current state, and ask you to do something else, something you may not have though... |
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You Can Write Copy That Sells
(Mon Jul 23rd, 2007, by Richard Jebb)
Ever since I became a freelance copywriter, people have asked me how I do it. When talking about themselves, they say, "Oh I'm not creative" or "I know what I want to say, but I don't know how to say it." My reply is always, "just say it!"
We all kno... |
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5 Easy Ways to Envigorate Your Copy: How To Keep Readers Reading
(Mon Jul 23rd, 2007, by Kristen Michaelis)
Boring copy kills your marketing message. Don't waste valuable time and throw away your precious marketing dollars with writing as stale as day old bread. Here are 5 simple steps to jazz up your writing so readers will read it:
1. Write like you spea... |
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3 Simple Steps To Finding Your Client's USP
(Mon Jul 23rd, 2007, by Kristen Michaelis)
Everyone needs one. Not everyone has one. It's your job as a copywriter to MAKE SURE your clients get one. It's the Unique Selling Proposition (USP) - the single thing your client touts that sets them apart from their competition. Yet discovering a t... |
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gggg
(Mon Jul 23rd, 2007, by ggg)
GoArticles.com is primarily for text-based articles, because they are mailed to users in plain-text format.
However, certain HTML elements are allowed, namely: , , , and . All other HTML elements will be converted to HTML entities so they are not in... |
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Nobody Else Will Write Your Autobiography So You Must!
(Mon Jul 23rd, 2007, by Robert Brady)
Philadelphia is the birthplace of our Constitution. A visit there is inspiring. One can see our monetary system in action, the Liberty Bell, and walk the halls of those who wrote and signed the Constitution.
But the museum that left the most lasting ... |
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Secret Copywriting Tactic Makes Even Your Most Absurd And Outrageous Claims Totally Believable
(Mon Jul 23rd, 2007, by Ben Settle)
A while back a friend of mine asked me to critique is sales letter for a diet book he wrote.
The book was good and his copy looked great.
And yet, his sales were dismal.
"I just can't seem to figure why this isn't pulling," he said. "The book gets ra... |
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Why It's Dangerous to Offer Free Work to Entice a New Client
(Mon Jul 16th, 2007, by Chris Marlow)
Some beginning copywriters have asked for my opinion about offering potential clients a "free assessment" that consists of a free review of a marketing piece along with suggestions for improvement.
First let me say that the idea is not a bad one, and... |
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Headlines Secrets That DOUBLE Your Response
(Mon Jul 16th, 2007, by Chris Marlow)
If you want to "ramp up response" from your ad, consider revising the headline. Many business owners don't realize how critical the headline is to an ad's success.
Over the years, marketers have tested what works and what doesn't in print ads and dir... |
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How to Get B2B Clients: A Primer for Copywriters
(Mon Jul 16th, 2007, by Chris Marlow)
In more than 20 years of copywriting for both business-to-consumer (B2C) and business-to-business (B2B) clients, I have found mid-size and large B2B clients to be generally easier to work with, and more professional than B2C. (I do not recommend work... |
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