7 Tips for High Conversion Sales Letters

(Mon Aug 27th, 2007, by Koh Kit Ngu)

You don't need an office for a money making enterprise today. All you really need is an adequate presence, a steady stream of qualified traffic, and a persuasive sales letter on the web. Of course, you still need to have quality product for your targ...

How you can write an amazing ebook!

(Mon Aug 27th, 2007, by Etienne)

The hardest part of writing is the first sentence. When you look at the whole project, it seems like an impossible task. That's why you have to break it down into manageable tasks. Think of climbing a mountain. You are standing at the foot of it and...

Writing for Direct Mail: The Astonishing Power of Guilt and Absolution

(Mon Aug 27th, 2007, by Clayton Makepeace)

Dear Business-Builder, I tell folks I live so far up in the boonies, my Zip code is E-I-E-I-O. We're in North Carolina, which was named in honor of England's King Charles I ... about 30 miles west of Asheville, which was named in honor of Governor ...

Your Questions Answered on How to Become a Copywriter

(Mon Aug 27th, 2007, by Clayton Makepeace)

The other day, Stephen Davies of The Copywriter's Institute called to ask me a bunch of questions that beginning copywriters most often ask me. And because they're the same questions many of you send to our feedback box daily, I figure the answers wi...

Intellectual Property and Copyright Laws

(Mon Aug 20th, 2007, by William Brister)

Just as one owns physical property and real estate, Intellectual Property (IP) allows people exclusive ownership of their creativity and innovation. It gives these people control on their innovations for which they are rewarded and encouraged to crea...

How to Write Sales Copy That Reads Itself

(Mon Aug 20th, 2007, by Clayton Makepeace)

Dear Business-Builder, Couple of weekends ago, I got a wild hair, packed my Harley and set off to try my luck at Caesar's Palace in Elizabeth, Indiana. It's not that I'm a masochist, mind you - I just figured putting 1,000 miles of asphalt under my...

Powerful Persuasion Strategies That Will Rocket Your Response (Part 2 of 2)

(Mon Aug 20th, 2007, by Clayton Makepeace)

Dear Business-Builder, We're continuing to talk about persuasion: Without a doubt, the most valuable skill any human being could possibly develop -- and I am not talking about just in copywriting or sales either. So let's look at four more strategi...

Powerful Persuasion Strategies That Will Rocket Your Response (Part 1 of 2)

(Mon Aug 20th, 2007, by Clayton Makepeace)

Dear Business-Builder, Over the years, I've tried to teach lots of folks to write sales copy - and not all of them have gone on to be stellar successes. One of my most spectacular failures had a Ph.D. in English Lit. Another was a crackerjack newsp...

How To Make A Good Headline Even Stronger

(Mon Aug 20th, 2007, by Peter Kohar)

Guarantees, added incentives and, definite deadlines give an added sense of urgency and importance to your headline. A guarantee offers immediate backup for any claim stated previously. You still need to prove it, but the fact that the promise is ' g...

3 Ways To "Skeptic-Proof" Your Copywriting Claims And Promises

(Mon Aug 20th, 2007, by Ben Settle)

One of the biggest reasons people won't buy from you is because of the risk. People hate risk and will do anything they can to avoid it. Which is why, instead of fighting this timeless trait of human nature, and trying to convince people to take risk...