The company “Zemaitijos Pienas” is one of the largest milk producers in Lithuania,
founded in 1924. At the moment the company has almost 3000 employees. The
company’s products are well – valued by the customers in Lithuania as well as in foreign
countries. ZP’s products are being exported to the EU member states, Russia, USA,
Canada, etc. The high quality of the products is attested by not only their popularity, but
also the abundance of various awards in national and international exhibitions and
contests. Constantly increasing sales of ZP products prove that the company has a
strong and stable position in the dairy products market and it’s capable of improving it
constantly.
The DZIUGAS® cheese has received the following awards:
• The product of the Year in 1998;
• Agrobalt’99 Golden Medal in 1999;
• The Golden Medal in the International Food Exhibition PRODEXPO-2005 in 2005;
• The nomination of the readers’ sympathies by Good Taste magazine in 2006;
• The Golden Medal at the International Food Exhibition PRODEXPO-2008 in 2008;
• The Quality Label awarded at the competition Pasirink Geriausia Preke by the
National Consumers’ Federation of Lithuania in 2009;
• The Golden Medal at the competition the Product of the Year 2009 in 2009;
• The Golden Medal at the International Food Exhibition PRODEXPO-2010(DZIUGAS
BRONZE, SILVER, GOLD) in 2010;
• The Gold Medal at the exhibition PRODEXPO’2011 held in Moscow. This is already
10th highest rating for this specific product in national and international exhibitions.

Awards usage for the company “ZP”

Brand awareness

The reality is, the more aware consumers are of the product and its brand, the more
likely they are to buy it. Consumers need to know if the product is a high quality and
distinctive. Excellent taste of this product and the highest quality, combined with the
original idea of giving the cheese packaging and individuality creates its distinctive
brand. As it can be seen from above, company’s ZP branded cheese “Dziugas”, has
achieved many local and international awards and that creates brand awareness,
because the brand is well known and recognized by the experts and consumers. This
increases sales and income for the company. The high number of awards has created
on the company’s markets recognition from the consumers and customers of the high
quality that this company is constantly able to provide and thus increasing the brand
equity of ZP. This increase brand equity creates high loyalty amongst the customers and
so higher profits for the company.
Even more these awards aid the company in its sales and relationship building efforts.
This is done by offering the sales people approve of quality whenever they are trying to
reach a new customer or create a relationship with existing one. The prove of quality
refers not only of the quality in itself but also as a way as assuring service quality – on
time delivery dates and quick handling of errors.
One of the most important ways that the company is benefiting right now from the
multiple awards is in their exporting and international market growth strategies. When
entering a new market it is important to set up from the beginning a company image that
would assure high revenues due to the high entry costs that are usually associated with
the dairy industry. Through the high quality that is proven by the awards it is easy for the
company to create the brand and customer awareness necessary for this.
All in all, it is clear that having high quality products (and the awards that come with it)
does a great deal to the brand equity, profits and growth efforts of any company. “ZP” is a
clear success story of this fact.