Directory Marketing is means a lot of things to a lot of different people. Marketers, in this context, would call Directory Marketing the most effective pathway to making money by building many different types of niche directories and showering them with Google Adsense Ads and making money from it. While this is an great way to do buisness, there is another way to look at Directory Marketing. You can make and create more backlinks with web directories and they will help to enhance the traffic and link popularity of your website by enabling your search engine rank and position.

Directories might seem like nothing but a link farm to some, but in reality, a well maintained SEO Friendly web directory can be an effective tool in your SEO arsenal. Why? The reason why is a directory which hand approves listings can create a quality web resource for internet surfers; and Google and other search engines know this. Thus, when you list your site with a web directory, it is instantly recognized as a backlink to your site.

What constitutes a high quality or good backlink? By checking the Pagerank (PR) of the directories you submit to, you can guage the value of your backlink. The key is submitting to a wide variety of sites which vary in Pagerank to give your backlinks a natural appearance and not a systematic or formulated look. You want more PR5's than PR0's, but there is a reason for the variety.

Changes in your linking method will aid over the long haul. Most directory owners are meticulous about mastering their own site's Pagerank and will always stop at nothing to achieve a higher rank. This is great when you can get into a directory which goes from a PR0 listing to a PR5 in a year. Increased listing power for your link and an enabler of your site's enhanced status. Plus, you might get in on a site, like the Aviva Directory which only accepts paid listings and has a 14,000 rank in Alexa and a PR6 rating.

Submit your site in as many directories as you can. The essential part here is not to do it too quickly. You do not want to hire a freelancer or submission service and have them list your site to 500 directories in 3 days. Google looks at this like link bombing. Search engines will think you are trying to work the system to get a higher rank and then delist your site, rendering your hard earned backlinks to mean absolutely nothing.

List your site mainly to Free sites, but also use Paid Directories, especially Bid for Position Directories as the value in these types of links are only starting to be seen. When submitting your site, remember the criticality of using anchor text. Identify your site's specific string of keywords and start with about 5 solid word choices which fit just right. DOn't use one word listings. ALway use 3-7 words as this creates keyword pathways to your site by way of the search engines.

Remember, listing your site in directories is a simple way to build quality backlinks. But ensure you have a plan know it is not going to happen instantly. Backlinks cannot be established overnight, but building them by way of Directory Marketing will aid you to build better ones.

About the Author

Mike has several highly rated and well established Free SEO Friendly Web Directories, Article Directories, and he is an authority on building Directory Backlinks.