< BR> Canton States United States Cluster General Manager, said that the United States in this country the new Guangzhou 3G handset subsidy policy not only will allow 3G mobile phone price declines, even the original mobile phone channels to further subvert the commercial pattern, and the three operators generate new 3G users impact.
?? "Gome Guangzhou 3G handset purchase half-price upgrade Advancer phone voice"
Comments: Guangzhou, China as the new U.S. launch 3G mobile phone subsidies, 3G mobile phone Sell With the sharp decline in the share price rose sharply and, together with 2G smartphone to come down the prices. The new subsidy policy will directly affect the four: 3G handset prices fall quickly, subversion mobile channel business pattern, influence the market share of handset manufacturers, operators change the number of new subscribers. The new round of phone war has quietly started. US-China
Marketing Headquarters, Vice President Jin-liang announced that the United States in 2010 will be the first to the reputation of "universal roller lower prices" campaign, to break the ice washing machine prices.
?? "U.S. washing machine market, to accelerate the drum shuffle should take the lead Price war "
Comments: washing machine industry price war has always been rare: brand firmly occupied the seven seas Washing Machine High-end market, dominated by domestic brands than half of the country Washing Machine. The industry believes that America's washing machine suddenly launched a price war, the "roller products" as "pulsator price" could trigger a washing machine industry, the "domino effect", promoting other brands follow the trend of the war, following the Home Appliances TV war industry, air conditioning after World War II, provoking a new round of washing machine war. On the development of the industry, the market more alive, product innovation, technological innovation, marketing innovation is more active, the market will greatly accelerate the process of shuffling.
U.S. division of domestic microwave appliances Sun Ming Yang, general manager of marketing, said the US's will be high-end products, high-end brand of "double high strategy" to achieve Microwave ovens Of industrial upgrading, but will not give up cheap beauty products, economies of scale.
?? "America's will" double high strategy "to achieve industrial upgrading microwave oven"
Comments: domestic microwave oven industry, the competition over the past 10 years basically confined to the "price war", this makes the foreign giants are 11 out of the Chinese market, the United States and Glanz Two of the current oligopoly of more than 90% of China's microwave oven market. U.S. to announce opening of "steam cube" as the microwave oven's high-end sub-brand, and launch the astronomical price of 10,000 yuan microwave oven, hoping the high-end product segments. America's expressed the hope that through the high-end features to regain the value of microwave products for the industry to establish a new price benchmark. With the development of the market competition in China's home appliance industry model is rewritten from low-end industrial structure is gradually transferred to high-end, in this time who can seize opportunities in new markets will win.
Sun Weimin: Suning not bullish on the online shopping is not on the appliance, the online shopping is not the best way.
?? "Suning CEO Sun Weimin: not optimistic about the net purchase cost of uncontrollable"
Comments: Now many companies are respected network appliance purchase. Suning are not good, but online shopping. Suning that online sales may seem relatively low cost, but this is not necessarily so. Online Shopping Mall majority of cost of goods sold by product, it is possible the existence of a marketing campaign, as online shopping involves logistics, packaging and other sectors, if not the scale of operation, very difficult business costs down. It appears that Suning is to tell you all "naysayers" the. Although the approach is inconsistent, but the goal is the same.