Unlike hotels located in cities that rely primarily on tourism for their revenue, hotels in
Chicago are fortunate enough to host millions of guests who have travelled to Chicago
on business. Because many of these visitors are likely to return to The Windy City in the
future, it is important for hotels to offer the best service and facilities possible. This not
only increases the chance of having a repeat visitor; for larger chains, catering to
business travelers also opens up the possibility of becoming the hotel of choice for the
travelers’ entire companies.

Why cater to guests who are there on business?
Lodging is an incredibly competitive industry, so hotel chains must constantly up the
ante when it comes to the services and facilities they offer. This is especially the case
when the nation as a whole isn’t doing well financially. People suffering financially are
less likely to go on weekend trips, let alone extended vacations. Conversely, employees
who travel on business often visit the same cities several times per year. They also have
the power to refer their colleagues and superiors to you, inviting more repeat visitors.

How can we cater to a business demographic?
Decent or exemplary service is the best way to begin. People who travel on business are
often exhausted, so they will greatly appreciate a considerate and professional staff.
Speak with the Concierge to develop strategies and services that target the business
community. But the friendliest face in the world can’t make up for dated or unattractive
facilities. Chicago hotel renovationis a huge industry and with good reason. Hotels
facilities are subject to the wear and tear of thousands of guests each week, and will
appear dilapidated if they aren’t maintained or replaced accordingly.

When should we renovate?
The answer to this question will vary from chain to chain, but essentially you’ll want to
renovate before your existing facilities arevisibly worn. You should also consider that
trends in architecture and interior design change frequently. People who travel for
business will often be aware of these trends at a subconscious level, and may have a
negative perception of your hotel if your facilities appear dated.

What should we change?
Again, this depends on your facilities. The best way to answer this question would be to
consult with a firm that specializes in hotel
construction Chicago is home to several such firms, so you should go over their
respective portfolios before making a choice. Keep in mind all of the amenities your hotel
offers—if you want to renovate the restaurants as well, you should also make sure the
contractor has worked with those facilities before.