Getting traffic to your business is obviously a must for survival.No business can survive without traffic, whether it be online or offline.But the key to outsmarting your competitors is attracting targeted traffic, which pose a much higher chance of converting to paying customers.Attracting targeted online traffic is a much faster and more cost-effective way of growing a small business and can be achieved by utilizing strategies such as search engine optimization, buying traffic (using PPC, CPA, or banners), recommending affiliate programs and syndicating content.