MoreNiche is an affiliate marketing site, similar to the likes of clickbank. At present it only has a few products to promote but they offer very attractive commission rates.
What is a niche market? If you are looking to make money online with affiliate marketing learning the answer to this question is one of the most important things you can do. Identifying your niche successfully, can mean the difference between the success or failure of any marketing campaign you may set up.
Niche defined:
Basically it is a small specialized area within a market sector. For example, if the sector you are looking at is "pet care" this is way too large a sector to target effectively, you could go smaller with a niche within pet care which could be "looking after your cat," and this could be further focused into "treating parasites in cats," but this could be even drilled down further into "treating otodectic mange or ear mites in cats."
You can see the process involved, the more tightly focused your niche the more effectively you should be able to target it. In the above example, a cat owner whose cat has ear mites is going to be looking for a solution. As your promotion will be focused on this problem, there is every chance your site is the one they will see first.
Find yours:
Finding your niche is more of an art than a science. You need to keep your eyes open, and look at everything from a marketers perspective. A profitable area or product to target could be right in front of you. Did you recently solve a problem that you had. Maybe you are a keen DIY enthusiast and you found a great product that helped you to paint window frames without painting the glass, or you drive a classic car and found a great polish that gave it a showroom shine, either of these would make a great niche market. You can bet if you had a problem that you solved other people will have the same problem, and putting the solution you found in front of them will lead quite naturally to sales.
Focus your efforts:
Don't try to be all things to all people, focus down on one problem, and one solution at a time. Your message will be a lot clearer if you do. This will naturally lead to increased conversions. If your traffic has arrived at your page after searching for, or reading an article about, "left handed corkscrews," and they are presented with a page about "kitchen equipment," they are likely to leave. If however the page is a review on the "best left handed corkscrews," they are likely to click on your affiliate link and buy the product offered.
I hope this article has helped to answer the question, what is a niche market. If you understand this, then you are far more likely to understand your target market, and get the sale.
PROS
1.The site is easy to navigate with statistics displayed in an eye pleasing manner.
2.Every referral you make to it sohws up on the site with the address from which the link was followed, a useful tool for tracking conversions.
3.The levels of commissions are fantastic, up to $175 for one product.
4.There is an excellent 2nd tier commission programme, good to build up future earnings.
5.They have an excellent resource collection, including free content,ebooks and more
6.The site includes an online forum where you can openly share your thoughts and experiences with others;perhaps discuss problems you are having and get a solution.
7.You get $15 as a bonus just for joining, with further bonus's as you get sales or post threads on the forum.
Now to move on to the CONS
CONS
1.The products to market are limited at present and are very focused around the health sector.
2.Payout minimum is $100, although this is similar to clickbank and other affiliate marketing sites.
3.The banners and ebooks must be downloaded to your hard drive and used from there, there is no html code available on the site, with the exception of text links.
4.The products are in a niche market and may be difficult to promote.
About the Author:
For more details about the affiliate program click here |
