If you're serious about generating the right keywords, this is it.
Generating the right keywords is crucial for people who seek to make a living as an internet marketer. Furthermore, getting the wrong keywords would actually COST you money in your campaign. Here are 8 surefire ways to get you started on the right track:
1. Check out your competition - the quickest and easiest way to keyword generation. Do a "view source" and look for the keywords listed in their meta tags. Copy the list and review them for relevancy for your own product.
2. Be creative and put yourself in your customers' shoes. Remember they don't even know you exist, so think of what they would call your product or what it does. Think about similar brands and competitors in your product range. Think about the features and the benefits also.
3. Use Overture.com to check product demand. Use their Search Term Suggestion Tool, type in a general keyword, and it will return all the other searches performed on Overture that contain a form of the keyword you entered.
4. Misspelled Keywords form a significant bulk of successful marketers' keyword lists as people go make a lot of spelling mistakes. Sources indicate that up to 20% of all keyword searches are misspelled. The best of all, they only cost a fraction of their properly spelled counterparts. Rock on!
5. Connected Keywords - Basically this is removing any spaces between the keywords, and lo and behold, you have a whole new list of keywords! Bear in mind that internet users are inherently lazy, so this is a source for cheap clicks.
6. Related Keywords - Simply go to a major search engine that you know that returns related keywords for your keyword search. Basically they are giving you more specific keywords to add to your list.
I recognize that sometimes it can be quite tedious to generate these keywords from the back of your mind. Fret not, as these are the two recommended tools to help you accomplish the above tasks and more with minimal time:
7. KeyWords.com This is a free Windows software that can help you generate hundreds of keywords with just a click. There's even a Keyword Organizer function that allows proper keyword management.
8. This is one of my ALL-TIME favorite keyword generator, hands down. KEYWORD ELITE is a powerful software that enables users to uncover hidden niches and keywords, which could be a huge untapped market. What I like most about it is it allows users to steal profitable keywords from competitors, how about that? However the software doesn't come cheap and I would only recommend it to those who are seriously looking to make a proper living via Internet marketing.
About the Author
Jason is a Singaporean full time pay per click marketer and has been in the field for 2 years.
|