In the news media the typical expert describes addiction as a disease. Often these experts work at addiction treatment facilities. It would be easy to conclude that experts agree that addiction is hereditary, incurable and lifelong. In the addiction field this view is referred to as the "disease model." In fact there is significant disagreement about the disease model, but the scientists and professionals who view addiction in other ways do not receive the same media coverage. Why alternatives to the disease model (there are several) do not get more publicity is a story in itself. However, this article will focus on two reasons not to understand addiction as a disease.