Online Advertising , like many novelties that play on the Internet, at first grabbed a great deal of attention from businesses.Online advertising was the new fad, and many people predicted it would overtake traditional advertising forms. Now that the newness of online advertising is wearing off, some early adopters argue that advertising on search engines such as Google (Nasdaq: GOOG) and Yahoo (Nasdaq: YHOO) is not working. They cite recent stories of click fraud and other problems with online advertising.