Are you wondering if squeeze pages still work well to build your email list?
What is a "squeeze page"? It's simply a page you place in front of the rest of your site that requires visitors to give up their name and email address before they get to see any information.
This technique still works like magic -- as long as you do it carefully, and offer a "bribe" that is truly appealing and valuable to your visitors.
Considerations you should take into account...
It is important to build your email list; the more subscribers you have, the more sales you can make.
The problem we run into these days is simple: people are more reluctant than ever to give up their email address. The squeeze page is still the best way to build your list, but it requires more thought today than it did even a few months ago. Using a squeeze page carelessly can do your business more harm than good.
It's best to use a squeeze page on a site that is built to sell one product. For example, if you have a site that features a sales letter selling a particular product or service, placing a squeeze page in front of the information about that product or service is a good idea. This keeps readers from being distracted; it sifts and sorts potential buyers by level of seriousness; and it gives you a list of interested parties that you can go back and market to repeatedly.
One of the biggest mistakes I see being made online is putting a squeeze page in front of the wrong kinds of sites.
These include sites that are portals, intended for branding, or blogs. These sites are used for very different reasons than are salesletter sites; so don't put a squeeze page in front of them.
Remember that your squeeze page is a gate.
It bars people from your website, and can possibly scare your customers away.
When you're marketing to a targeted audience, and offering strong "ethical bribe" such as a video, audio recording, or special report, your squeeze page can be a valuable list-building tool.
Why are people more reluctant and wary about giving up their email address? Spam, viruses, scams, and spyware are a few reasons.
The answer to this issue is simple, in my opinion. Squeeze pages can build your list super-fast; you just have to choose the right websites and scenarios in which to use them.
About the Author
For tips, tricks, and tactics of a sought-after web copywriter, check out the blog of Copywriter Ray Edwards. Claim your free podcasts, marketing tips, videos and free copywriting advice.
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