There is nothing wrong with offering one or two business gifts for all your customers and clients. However, after a year or so, all of those customers and clients will probably have these business gifts and not be interested in another of the same thing. This is why it is always a good idea to choose a wide variety of business gifts over the years, so that your promotional advertising stays fresh and new to anyone receiving the give aways. This doesn't mean that you cannot keep the tried and true business gifts on hand at all times. Promotional items like mugs, key rings, t-shirts, baseball caps, pens and umbrellas are relatively inexpensive and useful items that can be given out to any new client or customer. It isn't uncommon to have a tiered business gift plan, where a mug and pen may be given to a new business contact, while "bigger and better" items are given to customers who have utilized services for a specific amount of time. What is nice about business gifts is that you can find a wide range of items and those getting them may never receive the same thing twice! Just take a look at the promotional items being offered today. With such a huge selection of products to fit any size promotional budget, a large enough variety can be acquired by your company to give something new and fresh to each and every customer over the course of their business relationship with you! Just some of the new and innovative business gifts on the market today include: * Promotional Cameras * Promotional Torches (Flashlights) * Promotional Clocks and Watches * Promotional USB Drives and Mouse Mats * Promotional Golf Balls and Accessories * And many, many more business gift possibilities!!! Think of your customers as having an ongoing relationship with your company. You want them to remain happy, content, and buying the goods and services you provide. Although a good product or service will keep customers and clients returning, the added bonus of business gifts may give your company that little extra needed to keep them choosing you above the rest! The best way to choose the various business gifts you offer is your clientele themselves. Think about the age, gender and interests of your clients before choosing the business gifts you plan to give away. Business professionals will often be interested in different business gifts than stay at home mothers or grandparents. If you wonder just what is right for your business and its clients and customers, plan a survey to see just what they would want to see at a convention or outdoor event. As with anything you do, some thought and effort should be put into the business gifts you offer. Take the time to think about the variety, quality and usefulness of each and every item before you use them as business gifts. A cheap, easily broken piece of plastic will not impress clients and customers like something that will last.